UDL’s powerful new brand platform, U DO U is an invitation from the brand to celebrate uniqueness and being comfortable in your own skin in all its forms. To commemorate and cement this brand platform, we created a brand book. Traditionally something quite rational and straight, we wanted to create a book that truly imbued our new brand tone and served as a useful entry point and induction into the new brand and so we created the book of U.
My role — design and art direction, as part the team at Leo Burnett.