https://dinahrp.com 2026-07-04T06:48:42+00:00 always 0.5 https://freight.cargo.site/t/original/i/G869893239669391294007305120348/horizontal.svg Art Direction ‘Penfolds X Le Creuset’ — Penfolds, 2026 (coming soon). https://freight.cargo.site/t/original/i/C2062622049883331233569374813099/3001x1876_JW.jpg Art Direction & Design ‘Keep Walking Proudly’ — Johnnie Walker, 2023. https://freight.cargo.site/t/original/i/I2062654189553297137352607611819/3001x1876_Fed_Square.jpg Art Direction & Design ‘AR.Trail’ — Fed Square x NGV, 2022. https://freight.cargo.site/t/original/i/J2062671834214491777939209796523/ezgif-7-fed08063a8.gif Art Direction & Design ‘Refresh Your Internet’ — Superloop, 2023. https://freight.cargo.site/t/original/i/T2062688012525553255279844473771/ezgif-4-28c166f272.gif Art Direction ‘Chickmas Burger’ — Red Rooster, 2024. https://freight.cargo.site/t/original/i/Z2062696461724634824613190253483/ezgif-4-4e079c28ed.gif Art Direction ‘Crunch Time’ — Red Rooster, 2024. https://freight.cargo.site/t/original/i/G2062724488065820196345765510059/Say-It-Loud-1.jpg Design ‘Say It Loud’ — Beyond the Built Environment, 2022. https://freight.cargo.site/t/original/i/E2062758713306224329657194462123/ezgif-2-51c3d5fc93.gif Art Direction ‘Gramps: Switch Sports Basketball’ — Nintendo, 2024. https://freight.cargo.site/t/original/i/H2062778692421328242261263203243/stonehouse-glasshouse-1.jpg Design ‘Adam Lee Residency Publication’ — Stonehouse/Glasshouse, 2019. https://freight.cargo.site/t/original/i/W2062782329528963767426136226731/ezgif-2-415aa38920.gif Art Direction ‘Australia’s Favourite Roast’ — Red Rooster, 2024. https://freight.cargo.site/t/original/i/W2062783112888397601575955151787/KMD-1.jpg Art Direction & Design ‘Fun in Flux’ — Kathmandu, 2021. https://freight.cargo.site/t/original/i/M2400969526294521083101547936683/3001x1876_FASHION.jpg Fashion Art Direction Snapshot — Various Campaigns and E-Comm. https://freight.cargo.site/t/original/i/T2834220452515368715089083448235/3001x1876_Pen.jpg Art Direction ‘Penfolds X Le Creuset’ — Penfolds, 2026 (coming soon). https://dinahrp.com/fashion-art-direction 2026-07-04T07:14:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2400943967094675105579244010411/3001x1876_JW.jpg https://freight.cargo.site/t/original/i/O2400943967076228361505534458795/3001x1876_FASHION.jpg https://freight.cargo.site/t/original/i/O2400943967943225332969883384747/webimage-F1BC0D65-C61D-4D3E-B321EFD67C9E85FD-1.jpg https://freight.cargo.site/t/original/i/M2400943967150015337800372665259/20211014_KTMDHA0018_WOMENS_HERO_02_A_2017.jpg https://freight.cargo.site/t/original/i/W2400943967869438356675045178283/Online-Version-a0957_nu1_epiq_mens_hooded_down_puffer_jacket_v2_green_b.jpeg https://freight.cargo.site/t/original/i/M2400943967850991612601335626667/Online-Version-a0897_nwe_heli_thermore_mens_hooded_jacket_red_b.jpeg https://freight.cargo.site/t/original/i/M2400943967887885100748754729899/Online-Version-a1312_427_amphi_2l_womens_rain_jacket_white_a.jpeg https://freight.cargo.site/t/original/i/K2400943967906331844822464281515/Online-Version-a1491_245_roamer_mesh_gear_tote_l_blue_b.jpeg https://freight.cargo.site/t/original/i/A2400943966965547897063277149099/2021_09_Sept2_Kathmandu-5792-Edit_VT_LR.jpg https://freight.cargo.site/t/original/i/H2400943967168462081874082216875/20211014_KTMDHA0018_WOMENS_HERO_02_C_2143.jpg https://freight.cargo.site/t/original/i/V2400943967648077427790530558891/KMD-3.jpg https://freight.cargo.site/t/original/i/J2400943967500503475200854145963/JW-7.jpg https://freight.cargo.site/t/original/i/X2400943967518950219274563697579/JW-8.jpg https://freight.cargo.site/t/original/i/F2400943967684970915937949662123/KMD-5.jpg https://freight.cargo.site/t/original/i/H2400943967039334873358115355563/2021_09_Sept2_Kathmandu-6728-2.jpg https://freight.cargo.site/t/original/i/D2400943967131568593726663113643/20211014_KTMDHA0018_HERO_05_A_0634.jpg https://freight.cargo.site/t/original/i/F2400943967814098124453916523435/Online-Version-a0752_nwe_heli_thermore_mens_jacket_orange_b.jpeg https://freight.cargo.site/t/original/i/P2400943966947101152989567597483/2021_09_Sept2_Kathmandu-5711-2.jpg https://freight.cargo.site/t/original/i/K2400943967205355570021501320107/20211014_KTMDHA0018_WOMENS_HERO_08_C_1444.jpg https://freight.cargo.site/t/original/i/E2400943967389823010758596836267/FIFD3.jpg https://freight.cargo.site/t/original/i/D2400943967721864404085368765355/KMD-6.jpg https://freight.cargo.site/t/original/i/D2400943967777204636306497420203/Layer-0.jpg https://freight.cargo.site/t/original/i/L2400953569215261281759565790123/KMD-1.jpg https://dinahrp.com/johnnie-walker 2026-07-04T07:14:31+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2062622049883331233569374813099/3001x1876_JW.jpg The iconic brand Johnnie Walker teamed up with Sydney World Pride to create a series of events and a campaign that promotes progress. Keep Walking has been their mantra for more than two decades in their commitment to support societal progress. For Mardi Gras and World Pride, Keep Walking Proudly is more than just the words it embodies. It’s a celebration of those bold enough to step off the well trodden path creating new paths for all to follow. We created a space and used Johnnie Walkers’ platforms to celebrate all identities. So that however someone identifies, they have a space to Keep Walking Proudly. My role — design and art direction, as part the team at Leo Burnett. https://freight.cargo.site/t/original/i/O2064297175211512848045655014315/JW-5.jpg https://freight.cargo.site/t/original/i/J2064297175340640056561621875627/JW-15.jpg https://freight.cargo.site/t/original/i/U2064297175322193312487912324011/JW-14.jpg https://freight.cargo.site/t/original/i/H2064297175266853080266783669163/JW-11.jpg https://freight.cargo.site/t/original/i/J2064297175229959592119364565931/JW-7.jpg https://freight.cargo.site/t/original/i/S2064297175156172615824526359467/JW-2.jpg https://freight.cargo.site/t/original/i/L2064297175303746568414202772395/JW-13.jpg https://freight.cargo.site/t/original/i/S2064297175193066103971945462699/JW-4.jpg https://freight.cargo.site/t/original/i/S2064297175248406336193074117547/JW-8.jpg https://freight.cargo.site/t/original/i/M2064297175285299824340493220779/JW-12.jpg https://freight.cargo.site/t/original/i/Z2064297175174619359898235911083/JW-3.jpg https://dinahrp.com/red-rooster-chickmas 2026-07-04T07:14:46+00:00 always 0.5 https://freight.cargo.site/t/original/i/T2062688012525553255279844473771/ezgif-4-28c166f272.gif https://freight.cargo.site/t/original/i/W2064358404031823930337279425451/ezgif-7-309c8f4167.gif https://freight.cargo.site/t/original/i/F2064360089732190874063525198763/3001x1876_CHICKMAS.jpg With chicken, mash & gravy balls and stuffing mayo, the Reds Chickmas Burger lets you do Christmas your way – just like our Mall Santa here. My role — art direction with creative partner Kevin Ma, as part the team at Leo Burnett. https://freight.cargo.site/t/original/i/P2064367343028854144806639713195/ezgif-7-81d986a4d0.gif https://freight.cargo.site/t/original/i/L2064373671534896768268803062699/ezgif-7-6a26d0e72d.gif https://freight.cargo.site/t/original/i/E2089689441855737890194647497643/Red Rooster 'Chickmas' https://dinahrp.com/superloop 2026-07-04T07:11:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2062671834214491777939209796523/ezgif-7-fed08063a8.gif Superloop’s new brand positioning and platform, Refresh Your Internet, prompts Aussies to reframe how they think about and interact with their internet service provider. As a premium ISP brand with innovative products and services, Superloop is perfectly poised to shake up the category with provocative lines and a look and feel that is ‘of the internet’. My role — design and art direction, as part the team at Leo Burnett. 3D art crafted by Greg Cooper. https://freight.cargo.site/t/original/i/B2064614067954138848953860438955/Superloop-1.jpg https://freight.cargo.site/t/original/i/Q2064614621540928500977504435115/Superloop-2.jpg https://freight.cargo.site/t/original/i/Y2064623365851021761516256967595/ezgif-6-d87a8507db.gif https://freight.cargo.site/t/original/i/X2064628601239904065097810656171/ezgif-7-6bcf24b4b1.gif https://dinahrp.com/fed-square 2026-07-04T07:15:07+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2062654189553297137352607611819/3001x1876_Fed_Square.jpg https://freight.cargo.site/t/original/i/A2065404062054627013592377015211/Fed-Square-5.jpg https://freight.cargo.site/t/original/i/N2065404658290288964032504347563/Fed-Square-2-1.jpg AR.Trail by Fed Square is Melbourne’s largest, free augmented reality art trail. Launched late 2022 around Melbourne’s Art Precinct, 22 digital artworks from the minds of KAWS, Patricia Piccinini, Reko Rennie and Ron Mueck and more were discovered by viewers using AR through their smart phones. To emphasis AR in the wordmark AR.TRAIL I developed a custom blocky typeface inspired by the shape of a smartphone. These then compliment the silhouette of smartphones used to house blurred imagery of featured artworks which act as a teaser. My role — Lead creative (design and art direction), as part the team at Leo Burnett. https://freight.cargo.site/t/original/i/E2065404658308735708106213899179/Fed-Square-3.jpg https://freight.cargo.site/t/original/i/S2065404658253395475885085244331/3001x1876_Fed_Square_Mob.gif https://freight.cargo.site/t/original/i/A2065408211188537792713274244011/AR.Trail Hype Reel | Discover Invisible Art https://freight.cargo.site/t/original/i/N2065416236813481941527895817131/ARTS027361.jpg https://freight.cargo.site/t/original/i/N2065416236850375429675314920363/PUPR093945.jpg https://freight.cargo.site/t/original/i/M2065416236831928685601605368747/PUPR093944.jpg https://freight.cargo.site/t/original/i/J2065416236758141709306767162283/ARTS027211.jpg https://freight.cargo.site/t/original/i/T2065416236795035197454186265515/ARTS027213.jpg https://dinahrp.com/red-rooster-crunch-time 2026-07-04T07:15:24+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2062696461724634824613190253483/ezgif-4-4e079c28ed.gif https://freight.cargo.site/t/original/i/H2065469394094902875541824682923/Crunch Time Box There are times when it’s perfectly okay to give in to your cravings for Red Rooster’s crunchy fried chicken. Mid-game during the NRL Finals? Probably not one of them. That’s why we’ve created ‘Cravings Resistance Training’—a series of drills to help the Sydney Roosters stay strong against their Crunch Time chicken cravings. My role — art direction with creative partner Kevin Ma, as part the team at Leo Burnett. https://freight.cargo.site/t/original/i/S2065471140651078518435881237419/3001x1876_Crunch.jpg https://freight.cargo.site/t/original/i/S2065472109160482620408469732267/ezgif-6-251e2eff84.gif https://freight.cargo.site/t/original/i/R2065472109105142388187341077419/ezgif-1-5cafe4080f.gif https://freight.cargo.site/t/original/i/Q2065472109142035876334760180651/ezgif-2-07c2ab0a2b.gif https://freight.cargo.site/t/original/i/Y2065485615479111764994262383531/crunch_x.jpg https://freight.cargo.site/t/original/i/S2065487987804186620337438407595/crunch_AFL.jpg https://freight.cargo.site/t/original/i/A2065493329095826651085527923627/crunch_AFL2.jpg https://dinahrp.com/nintendo 2026-07-04T07:16:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2065513018209666980901735709611/Find new ways to connect with Nintendo Switch In this film for Nintendo Switch Sports, we shine a light on the potential connections that can be created between different generations within a family – grandfather and grandson. Through their shared love of basketball, the two bond through their game of Switch Sports Basketball. My role — art direction with creative partner Kevin Ma, as part the team at Leo Burnett. <a href="index" rel="history">Back to home page <text-icon icon="leftwards-arrow-4"></text-icon></a> https://dinahrp.com/beyond-the-built-environment 2026-07-04T07:16:30+00:00 always 0.5 https://freight.cargo.site/t/original/i/G2062724488065820196345765510059/Say-It-Loud-1.jpg Say it Loud Naarm Melbourne 2022 is a architecture exhibition, curated to cultivate and elevate the work of diverse designers, raising the visibility of their contribution to the built environment. The visual identity of the exhibition is inspired by and expands on the Beyond The Built Environment’s existing logo. Our hero graphic element is using this 3D wireframe form to spell out the location of the exhibition (Naarm). Arranged to form a loose rectangular prism, we can visualise something that resembles a room or exhibition space, further representing architectural structures, object and space. The subtle gradient provides a contemporary feel. My role — brand design, while working for <a href="https://www.studiobadu.com/" target="_blank">Studio Badio</a>. https://freight.cargo.site/t/original/i/V2065523999242819410944750336939/Say-It-Loud-3.jpg https://freight.cargo.site/t/original/i/F2065523999224372666871040785323/3001x1876_BTBE_mob_gif.gif https://freight.cargo.site/t/original/i/N2065529834095543877865602890667/3001x1876_Say-it-Loud.jpg https://freight.cargo.site/t/original/i/V2065549114540215998720404175787/ezgif-7-507c179520.gif https://dinahrp.com/stonehouse-glasshouse 2026-07-04T07:16:48+00:00 always 0.5 https://freight.cargo.site/t/original/i/H2062778692421328242261263203243/stonehouse-glasshouse-1.jpg https://freight.cargo.site/t/original/i/U2065561448310004842032257907627/stonehouse-glasshouse-2-1.jpg https://freight.cargo.site/t/original/i/Y2065561448346898330179677010859/stonehouse-glasshouse-3.jpg https://freight.cargo.site/t/original/i/M2065561448402238562400805665707/stonehouse-LaDronne.jpg https://freight.cargo.site/t/original/i/J2065561448365345074253386562475/stonehouse-glasshouse-4.jpg Stonehouse / Glasshouse is a residency and studio program for Australian and New Zealand artists to live and work in the priory of Chenaud, a small village in the Dordogne region of south-western France. I had the privilege of concepting the design of the book series which was nominated for an <a href="https://www.stonehouse-glasshouse.com/news/agda-2019-publication-finalist" target="_blank">AGDA award</a> in the 2019 Publications / Books - Entire book category. Pictured here is the Adam Lee edition, the first of the series. My role — design lead while at Hayman Design. https://freight.cargo.site/t/original/i/U2065561448383791818327096114091/stonehouse-glasshouse-5.jpg https://freight.cargo.site/t/original/i/C2065569532816956074127768239019/image-asset.png https://freight.cargo.site/t/original/i/P2065569532872296306348896893867/unnamed-2.jpg https://dinahrp.com/red-rooster-roast 2026-07-04T07:17:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2062782329528963767426136226731/ezgif-2-415aa38920.gif https://freight.cargo.site/t/original/i/R2065574884586346738742883072939/ezgif-2-e1bf75b27c.gif https://freight.cargo.site/t/original/i/R2406489787120303572764559752107/03_RED_ROOSTER_RTR_15_V16_Online_wip_241029_1800.mp4 https://dinahrp.com/kathmandu 2026-07-04T07:17:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2062783112888397601575955151787/KMD-1.jpg The Kathmandu 2021 Autumn campaign Fun In Flux shines a light on the beauty of seasonal change. Trees shed their foliage, with the brightly coloured leaves returning to the biosphere to continue the eternal circular cycle of renewal. We take the Kaimana and Kainoa collections to the forest to encourage making the most of nature in it's most beautiful season. My role — art direction, as part the creative team Kathmandu. https://freight.cargo.site/t/original/i/X2065584817272586715798369811371/KMD-9.jpg https://freight.cargo.site/t/original/i/I2065584817180352995429822053291/KMD-3.jpg https://freight.cargo.site/t/original/i/P2065584817291033459872079362987/Layer-0.jpg https://freight.cargo.site/t/original/i/D2065584817198799739503531604907/KMD-4.jpg https://freight.cargo.site/t/original/i/C2065584817254139971724660259755/KMD-8.jpg https://freight.cargo.site/t/original/i/B2065584817217246483577241156523/KMD-5.jpg https://freight.cargo.site/t/original/i/C2065584817235693227650950708139/KMD-6.jpg https://freight.cargo.site/t/original/i/W2065585728652424421492476951467/Layer-0-copy.jpg https://freight.cargo.site/t/original/i/D2065585728633977677418767399851/KMD-6-copy.jpg https://freight.cargo.site/t/original/i/D2065586277904229216194376317867/KMD-10.jpg https://dinahrp.com/info 2026-07-04T07:41:24+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2473954250830348329740787596203/DRP-03.png https://dinahrp.com/nav---desktop 2026-07-04T06:48:42+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2478252552750659512588137741227/DRP-04.png https://freight.cargo.site/t/original/i/F3016995531950702929221317114795/DINAHROSE.png https://dinahrp.com/nav---mobile 2026-07-04T06:48:42+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2478253434966194837747443776427/DRP-04.png https://freight.cargo.site/t/original/i/G3017024567328789132866365766571/DINAHROSE.png