There are times when it’s perfectly okay to give in to your cravings for Red Rooster’s crunchy fried chicken. Mid-game during the NRL Finals? Probably not one of them. That’s why we’ve created ‘Cravings Resistance Training’—a series of drills to help the Sydney Roosters stay strong against their Crunch Time chicken cravings.
My role — art direction with creative partner Kevin Ma, as part the team at Leo Burnett.