The iconic brand Johnnie Walker teamed up with Sydney World Pride to create a series of events and a campaign that promotes progress. Keep Walking has been their mantra for more than two decades in their commitment to support societal progress. For Mardi Gras and World Pride, Keep Walking Proudly is more than just the words it embodies. It’s a celebration of those bold enough to step off the well trodden path creating new paths for all to follow. We created a space and used Johnnie Walkers’ platforms to celebrate all identities. So that however someone identifies, they have a space to Keep Walking Proudly.
My role — design and art direction, as part the team at Leo Burnett.