Say it Loud Naarm Melbourne 2022 is a architecture exhibition, curated to cultivate and elevate the work of diverse designers, raising the visibility of their contribution to the built environment.
The visual identity of the exhibition is inspired by and expands on the Beyond The Built Environment’s existing logo. Our hero graphic element is using this 3D wireframe form to spell out the location of the exhibition (Naarm). Arranged to form a loose rectangular prism, we can visualise something that resembles a room or exhibition space, further representing architectural structures, object and space. The subtle gradient provides a contemporary feel.
My role — brand design, while working for Studio Badio.